A/B Testing for Bundles

A/B Testing for Bundles

This feature allows you to test multiple bundle variations and identify which one performs best, helping you optimize conversions and revenue.

What is A/B Testing for Bundles?

A/B Testing allows you to create multiple variants of the same bundle while keeping the same triggering product.

You can customize each variant by changing:

• Offered products inside the bundle
• Discount structure
• Bundle layout and design.

This helps you compare performance and select the most effective bundle configuration.

How to Create Bundle Variants:

Open the bundle you want to test.

1. Run A/B Testing.

2. Create multiple variants.

3. Customize each variant with:

• Different offered products
• Different discount logic
• Different layout/design settings

5. Save your changes.

How Variant Rotation Works : 

Once A/B testing is enabled:

• Variants are automatically distributed among visitors.
• Each new visitor is randomly assigned a variant.
• The same visitor continues to see the same variant for consistency.

This makes it easy to track performance accurately without getting in the way of the user experience.

Variant-wise Analytics :

View the A/B test analytics by clicking the action button for each bundle, and easily track and compare the performance of each bundle variant.

Analytics helps you monitor:

• Views
• Conversions

This makes it easier to identify the best-performing variant before selecting a winner.

How to Choose a Winning Variant :

• Click the End A/B Test button to choose the variant you want to set for all customers.
•  After clicking, a popup will display all variant analytics data for easy comparison.

• Once a winner is selected, a new A/B Test History option shows up in the bundle Actions, where you can check out all the past A/B tests run for that bundle.